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How to Write a News Release (416 hits)



Don’t be afraid to call it a ‘news release’. You could also call it a ‘news bulletin’ or ‘announcement’, but avoid the term ‘press release’ – it sounds like propaganda.

For perspective, always lead off with the city and date of release. Then add the statement ‘For Immediate Use’. This implies urgency. It also allows the media some choice on when to run it.

If the news is date-sensitive, indicate whether it is ‘For use before___’ or ‘For use after___’.

One glance at your release should reveal who sent it; that is, your company name or your organization. If you have a logo, use it.

Should you email or mail your news release? If it’s urgent, use email. But to get noticed, mail it.

The media receives a lot of ‘junk’ email, and they all look alike.
If you mail your message you have a better chance of attracting attention with the color and feel of the paper you choose.
Use high-quality paper. You might use your letterhead if it works with the design of the message you’re sending. Attach post-it notes addressed to the person you want to reach.

Finally...handwrite the address on the envelope.

That's a real personal touch. (don't forget the book too ...if you have one).

www.PamPerryPRCoach.com
Posted By: Pam Perry
Sunday, October 26th 2008 at 9:38PM
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Pam,
Your advice (Tips) are greatly appreciated.
Thanks much!
Tonya B
Monday, October 27th 2008 at 9:47AM
LaTonya Branham
Pam,
I recently attended an on line seminar of my school where the point was made to get published and I wondered where t start... Thanks for the tips! They give me an idea how to get there!

Monday, October 27th 2008 at 9:57AM
Astrid Symor - Beighle
Thanks for sharing. That was fabulous information.
Monday, October 27th 2008 at 12:40PM
Pamela Adams
Excellent! How timely...Thanks for sharing this valuable information. I had recently been asked to consider being apart of a re-start community newspaper. I will use this info. to aide in my decision process. Again, thanks for sharing!
Monday, October 27th 2008 at 2:27PM
Alonzo Wilson
Duly noted. Thank you, Pam.
Monday, October 27th 2008 at 5:42PM
agnes levine
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